On the Marriott CX Innovation team we often are called upon to facilitate “co-creation” sessions to help brainstorm, ideate, and refine potential concepts for both our brands and partners.
For the Future of Wellbeing co-creation session, our team wanted to examine ways in which health and wellbeing perspectives have shifted for our Luxury guest traveler. As part of the effort, I was tasked with creating a design identity for our collateral materials that could present our findings in an elegant but easy to understand way. Fully embracing the brainstorming/ workshop format I designed a packet of cards that the user could spread out across an entire table.